![]() ![]() Once the 10 minutes are up, have each participant read through each Post-it and stick it to the whiteboard. We want all thoughts out of heads and visible for all to see. ![]() We’re not going for accuracy or quality here. Affinity Mapping allows us to take everything into account, which is why I referred to it as a blunt tool. Other activities can sometimes be too specific in the ideas or concepts they are trying to explore. It takes into account anything and everything. The point of a brainstorm is that all ideas are on the table.Īnd this is what makes Affinity Mapping so easy to use. Any and every idea, question, or concern is valid here. Participants should write down one idea per Post-it. Conversely, if they are still furiously writing away as the timer is about to buzz, give them an extra minute or two. Read the room and move on to the next step if people pop up their heads and put down Sharpies before the 10 minutes are up. Make sure everyone understands the topic, and brainstorm ideas on Post-it notes for 10 minutes. Brainstorm!Īfter you’ve passed out the writing materials, it’s time to jump to it. It’s important to have a large writable surface where you can attach the Post-its because you’ll be writing group names around the clusters. Prepareįor this activity, you’ll need only the basics-enough Post-it notes and Sharpie markers for each participant, whiteboard markers, and a large open whiteboard. So let’s begin! Affinity Mapping as Solo Activity 1. ![]() I’m going to break this activity down into two sections: mapping on its own, and as a supplemental activity. I think of it as a blunt tool because of its very fast and loose structure and quick synthesis. The other activities provide more rigorous structure, and Affinity Mapping wraps the information into a manageable bow. At Atomic, we typically use it after activities like Rose, Bud, Thorn. We often make an Affinity Diagram/Map at the end of other activities. This can be particularly helpful when you want to get ideas onto paper or whiteboard quickly with little framework needed. It can help you to reveal common themes, goals, pain points, patterns, or concepts. Affinity Mapping (or Clustering, as it’s sometimes called) is merely a fancy name for grouping or putting like ideas together-an “apples go with oranges and carrots go with cucumbers” kind of thing. Of all the activities reviewed so far, Affinity Mapping is probably the most simple and adaptable. Large whiteboard or Post-it Tabletop Pad, Post-it notes, Sharpies, whiteboard markers On average, 30-60 minutes (add or remove time depending on the amount of items in your list)ġ facilitator and 2-7+ participants or 1 personįor anyone as a solo activity or the entire project team To quickly make sense of and identify themes of large amounts of information Our next lesson tackles the most basic activity: Making an Affinity Map/Diagram. You’ll find a full list of posts in this series at the end of the page. Welcome to our series on Design Thinking methods and activities. ![]()
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